Green Consumerism Literary Submission - 3723 Words

University of Waterloo Faculty of Environment ENBUS 306: Research Design Literary Review and Submission on Green Consumerism Prepared By: Wendy Ngai Student ID: 20351676 3B Environment and Business October 02, 2012 This literary submission will take on a systematic, convergent approach in focusing on five separate articles regarding green consumerism. The five peer-reviewed articles which have been selected for this paper have been placed in the appendix of this submission in the order in which they appear in the bibliography. A key point which is continuously brought up within each article is that environmental consumerism is becoming more and more prevalent in today’s society (Mazar and Zhong, 2009). Although there†¦show more content†¦The article also identifies the green consumer as often very skeptical of green advertising in general, which results in their own adoptive means of conducting alternative research so that they are well-informed prior to making a purchase (Shrum et. Al, 1995). As well, Auger’s article provided supporting evidence to this point by restating that active information seekers were often more apt to adopt socially ethical products (Auger et al, 2003). Several types of research methods were used to reach these conclusions, including the use of primary data collected through ethical disposition surveys and choice experiment surveys (Auger et al, 2003). An extensive amount of secondary research was also pulled together, with some data sets being analyzed to determine the conclusive results (Shrum et. Al, 1995). However, it is noted within each paper that there are gaps which exist within each article’s research design. For example, some surveys were only targeted at a certain demographics, leading to a relatively homogeneous study groups (Haytko and Matulich, 2007), while other data sets did not reflect the general population, as some secondary data either over represented or underrepresented certain populations, resulting in an incomprehensive analysis of data (Shrum et. Al, 1995). As a result, gaps can be observed in both the research questions conducted within these articles, as well as theShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesforest for land to plant their crops or pasture their cattle, he seeks to identify the specific agents responsible for both pollution and ecological degradation. And he tracks underlying trends and factors—such as rapid population growth, rampant consumerism, and global warfare—that have contributed to global climate change. Tucker concludes his rather pessimistic assessment of these key dimensions of the twentieth-century experience with cautionary explorations of key sources of our increased recognitionRead MoreOrganisational Theory230255 Words   |  922 Pagesbeing, one way of understanding these differences relates to the extent to which social scientists rigorously try to look for mistakes in the processes used to develop and test their theories. This process of quality control usually entails the submission of their theories to the scrutiny of other social scientists who, through what is called peer review, attempt to identify weaknesses that may have been overlooked. For instance, publication in Ideas and perspectives Theories and everyday life